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RBA | 6 February 2019

As part of the separation of two partners with equal shares, RBA was asked to evaluate a company which held assets both in France and the USA. The company consisted of three different businesses:

Consulting, branding and image rights in the areas of fashion, styling and Influence Marketing;
Operating a creative agency;
Publishing of a magazine.

The methodology used was the Free Cash Flow (FTD) / Discounted Cash Flow (DCF) due to its relevance to the overall value creation.

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